Student campaigns developed during my time as an Art Director in the Texas Creative program at The University of Texas at Austin and for the National Student Advertising Competition.

campaigns

la marzocco

~

la marzocco ~

because bar carts are out and coffee bars are in.

ad & cw: alayna kozak & catallina molai

olipop

~

olipop ~

because olipop is backed by science.

ad & cw: alayna kozak & madelyn hayden

vaseline

~

vaseline ~

becaue there are one hundred uses.

ad & cw: alayna kozak

acon trampolines

~

acon trampolines ~

because trampolines jumpstart imagination.

ad & cw: alayna kozak

heinz spicy ketchup

~

heinz spicy ketchup ~

case study

because spice makes you spicy.

ad: alayna kozak, madelyn hayden, leiloni james cw: anthony taylor, bronwynn wright

social videos

tide

~

tide ~

Ask and insight:

The primary benefit of cold water washing is energy-saving. Which, despite being quite significant for the environment
(90% of energy saved per load on average), it sparks the least interest among consumers because it has the least tangible
and immediate effects.

Our quantitative and qualitative research reflected that although consumers care about their carbon footprint, it is not a top concern...but money is. This insight bridged our client's ask while resonating with our target (18-35 year-olds).